Choose one
Which event type matters most?
If your event has both internal and external goals, score the one that matters most, then use the other as a planning prompt.
Free planning tool
The Event Content Checklist
A clickable scoring tool for the moments, proof, and stories your event should produce before the schedule is locked.
How it works
Click each item. Be honest.
Scorecard
Score the four core sections, then choose your event type.
Each section is worth 12 points. Your total score is out of 60.
01 Strategy before capture
Before you brief a video team, photo team, AV team, or internal content team, answer this first: what does this content need to help us do?
0 / 12
Strategy before capture
Before you brief a video team, photo team, AV team, or internal content team, answer this first: what does this content need to help us do?
We know the top 3 business goals this content needs to support.
We know who each asset is for: attendees, sponsors, leadership, prospects, or internal stakeholders.
We know where each major asset will be used after the event.
We have identified the highest value people to interview.
We have planned content for more than a recap video and photo gallery.
We know who owns distribution after the content is delivered.
03 Proof and story capture
The most valuable content often comes from the people already in the room. If those conversations are not on the plan, they rarely happen.
0 / 12
Proof and story capture
The most valuable content often comes from the people already in the room. If those conversations are not on the plan, they rarely happen.
We have identified attendees or customers who can speak to real value.
We have planned speaker testimonials or speaker clips.
We have planned sponsor testimonials or sponsor value clips.
We have planned customer stories or stakeholder proof moments.
We have planned leadership or executive messaging.
Speaker, sponsor, customer, or executive interview windows are confirmed before the event, not chased in the hallway.
04 Logistics and execution plan
A good content plan still fails if nobody builds it into the actual event. Timing, access, audio, releases, and approvals matter.
0 / 12
Logistics and execution plan
A good content plan still fails if nobody builds it into the actual event. Timing, access, audio, releases, and approvals matter.
We have built interview windows into the run of show.
We have a quiet, controlled space for interviews.
We know who gets speakers, sponsors, customers, or executives to the camera.
The content team is synced with AV on clean audio, session timing, and room access.
We have handled talent releases and usage permissions before people are on camera, not after.
We have a first 72 hours plan for what publishes while attention is still hot, plus a 30 day plan for follow up assets.
05 Internal event content
Use this for company conferences, leadership summits, sales kickoffs, and similar internal events.
0 / 12
Internal event content
Use this for company conferences, leadership summits, sales kickoffs, and similar internal events.
Leadership message clips have a destination: company wide recap, manager enablement, stakeholder update, or executive follow up.
Employee or team reactions are mapped to internal communications, culture, recruiting, or post event recap use.
Stakeholder proof is mapped to the outcomes, decisions, or commitments leadership needs to reinforce.
Customer stories, if customers are present, are mapped to sales enablement or internal proof.
Internal communications has a post event release plan, not just a folder of assets.
At least one asset is assigned to sales, recruiting, culture, or executive follow up.
05 External, customer, or ticketed event content
Use this for industry conferences, ticketed events, trade shows, and similar public facing events.
0 / 12
External, customer, or ticketed event content
Use this for industry conferences, ticketed events, trade shows, and similar public facing events.
Attendee testimonials are mapped to registration pages, email, social proof, or paid campaigns.
Sponsor ROI or sponsor renewal content is mapped to renewal conversations, sponsor decks, or recap emails.
Speaker clips are mapped to speaker promotion, LinkedIn, email, or next year registration.
At least 3 social native clip concepts have clear hooks and destinations.
FOMO moments are mapped to next year registration, event trailers, and social campaigns.
Paid ads, email campaigns, sponsor sales, or community engagement each have at least one planned asset.
Your current result
Coverage Mode
Your event content score is 0 out of 60.
Asset map
Give every asset a job before the event.
Click a card to see where that asset should go and why it matters.
Attendee testimonial
Use it for: Registration page, social proof, paid ads, email campaigns
Turns attendee experience into proof.
Customer story
Use it for: Sales enablement, website proof, nurture campaigns
Gives buyers a reason to believe the event creates outcomes.
Speaker clip
Use it for: LinkedIn, email promotion, speaker marketing, next year registration
Extends speaker authority beyond the room.
Sponsor proof
Use it for: Sponsor renewals, sponsor sales deck, recap email, future sponsor sales
Shows sponsor value in the sponsor’s own words.
Executive message
Use it for: Internal comms, stakeholder recap, culture content
Clarifies the point of the event and reinforces alignment.
Crowd energy and FOMO moments
Use it for: Next year promotion, event trailer, social posts, registration page
Makes the room feel worth joining next time.
Session highlight
Use it for: Educational content, email nurture, community content
Extends the life of the programming.
Same day social clip
Use it for: Reels, TikTok, Shorts, LinkedIn, live event momentum
Uses attention while the event is still fresh.
Photo gallery
Use it for: Social posts, recap email, website, sponsor recap
Supports every recap, deck, post, and follow up.
Behind the scenes content
Use it for: Social, recruiting, community engagement, speaker and sponsor promotion
Shows the human side of the event.
Planning questions
If you only answer five questions, answer these.
Want a second set of eyes?
Bring us your score.
At too many events, the CEO, keynote speaker, and biggest sponsor leave the building without a single usable clip. That is not a production problem. It is a planning problem, and it is fixable before event day.
We will walk through your score and map your top three content opportunities. You will leave with a plan you can use whether or not you hire us.
02 0 / 12
Social content plan
Social content is not a vertical crop of the recap video. It needs its own hooks, formats, questions, pacing, framing, and in-feed moments.
We have planned short form content separately from the recap video.
We know which social platforms matter for this event.
We have planned specific social formats, not just get clips.
We have interview questions designed for short, punchy answers.
We have planned vertical first capture where needed.
We know what would make someone stop scrolling if they did not attend.